AN UNGENDERED CUT BY DEAN GERA
Making an important change to our services menu
There was a feeling amongst the team that listing men’s cuts and women’s cuts as two separate services with two different prices was outdated and nonsensical, with the cuts requiring equal time and skill and with it being invasive and unnecessary to ask customers to state their gender when booking in their haircut.
So we made a change to our services menu, listing a simple, unassuming ‘haircut’ instead. Our campaign to communicate this change, titled ‘They’, demonstrated that haircuts can be similar on two people of different genders, highlighting the need to squash that gender bias when a haircut is booked.