Creativity, connection, and a front-row seat to the future of hair.
Last year, three Dean Gera Salons stylists travelled to Milan for Schwarzkopf Professional’s annual international showcase, a prestigious event that gathers top hair artists, educators, and salon professionals from around the globe.
The experience fused live runway shows, hands-on demonstrations, and forward-thinking education in one of Europe’s most style-driven cities. More than just a showcase, it was a celebration of passion, artistry, and the power of community in the world of professional hairdressing.
Here’s what our stylists had to say:
✂️ Nirvana
A new perspective on the craft.
“Watching a live hair show for the first time gave me a whole new appreciation for the craft.”
For Nirvana, the show was a visual reminder of just how much passion, teamwork, and detail go into every look. Even though she wasn’t working backstage, the impact was just as powerful.
“The creativity of the stylists, how everything was synchronised — it was amazing to watch. Meeting Schwarzkopf ambassadors made it even more special.”
Sharing the trip with her team added a personal layer to the experience.
“It was the perfect opportunity to connect, be inspired, and create lasting memories.”
✂️ Sandie
Inspiring. Creative. Unforgettable.
“Being surrounded by so many talented professionals reminded me why I love this industry.”
Sandie was especially drawn to the elevated education and creative direction of the event. Her highlight? Watching global artists present their work live.
“Their confidence and passion were so motivating. And it was special to feel part of a global Schwarzkopf community.”
She walked away with fresh insights into personalised colour, effortless textures, and storytelling through style.
“I’m excited to bring a more fashion-forward mindset into the salon — still wearable, still tailored, but with a fresh edge.”
✂️ Casey
Creative. Educational. Inspiring.
“It was a perfect mix of education and creativity, all centred around the future of professional hairdressing.”
Casey was struck by the technical skill and artistry of the live shows, especially in colour placement, blending, and styling with movement.
“Seeing the thought process behind each look was truly inspiring. It’s influenced how I approach hair in the salon — I’m more confident now in tailoring looks that are both creative and personal.”
For Casey, Milan elevated the experience even further.
“The connection between fashion and hair was so clear. It made the whole event feel next level.”
At Dean Gera Salons, we take pride in supporting our team’s growth through international events, advanced training opportunities, and creative collaborations. The talent within our salons inspires us daily, and experiences like these only enhance the work we bring to our clients.