We wanted to celebrate fathers and father figures who had been there for their loved ones when they needed them, which is how ‘Bros who Braid’ came to life.
The idea was to set up a workshop through which father figures could learn to braid with the little one in their lives and then put what they’d learned into practice, whilst at the same time spending precious quality time together. The workshops were a great success, and it was hard to tell who had the most fun- the children, the dads, or us!
Fifty percent of the proceeds were donated to Hospice Malta.
There was a feeling amongst the team that listing men's cuts and women's cuts as two separate services with two different prices was outdated and nonsensical, with the cuts requiring equal time and skill and with it being invasive and unnecessary to ask customers to state their gender when booking in their haircut.
So we made a change to our services menu, listing a simple, unassuming 'haircut' instead. Our campaign to communicate this change, titled 'They', demonstrated that haircuts can be similar on two people of different genders, highlighting the need to squash that gender bias when a haircut is booked.
As the saying goes, "You can't pour from an empty cup."
We organised a wellness day at the beautiful Corinthia Palace Hotel & Spa for our entire team as a reminder that we need to take care of ourselves before we can take care of others,
both physically and mentally.
We were split into groups and took part in fitness sessions and Theragun demonstrations organised by Reflex Total Fitness, and attended a workshop by physiotherapist extraordinaire Matthew Camilleri from Thrive Physio. At the end of it all, we enjoyed catching up as a whole team over delicious plant-based treats and refreshments from Josephine's.
It was an absolute honour to support the incredibly talented Emma Muscat as she took to the Eurovision stage in Italy to represent Malta in this year's contest.
Giving you a feast for the eyes on your morning commute.
Look out for our next one, coming to a major road near you.