Dean was born in 1985 into a family of hairdressers. His mother, aunt and uncle all hold prestigious names among the Maltese locals. When he was still at school he spent his Saturdays assisting at his mother’s salon, sweeping floors and offering clients teas and coffees.

At the age of 16, Dean took up hairdressing professionally and worked alongside his mother for four years. After developing a solid skills set, he pursued his childhood dream of working in London with a global leader in the industry. In 2005 Dean furthered his training under Trevor Sorbie at his prestigious Covent Garden salon. During this time he regularly featured in Trevor Sorbie’s backstage team for international shows and seminars, working alongside Angelo Seminara, creative director for Trevor Sorbie International.

The Dean Gera brand was launched in 2007 through the Radisson Blu salon, initially operating as a sole trader with one assistant. For the next three years Dean focused on building a strong reputation and client base. The high demand for Dean Gera services propelled the opening of two new salons, and by the end of 2010 the Dean Gera company was incorporated.

In 2016, Dean’s sister and brother, Nicole and Greg, joined the family business and took over their mother’s salon, Mode Hairdressing, in Ibragg. In 2019 the Dean Gera Academy was launched through this family partnership and is used as the main training headquarters for the entire Dean Gera team. Nicole has taken on the role as Brand and Operations Manager whilst Greg is a silent partner who deals more with the back-end running of the business. Together they continue to drive the business forward and develop it into what has become Malta’s leading hair care brand.

The brand now has 6 salons located at the Embassy Hotel Valletta, the Phoenicia Hotel, the Corinthia Hotel and Spa Attard, Paola, Msida, and Ibragg.